"Why's the kitchen so small?"
"Why is the entrance so awkward?"
"Why didn't they think about light here?"
We’ve all asked questions like this when checking out a new apartment.

But not RMA’s apartments. RMA is the rare real estate companies that thinks about every single detail, with the future tenants – the people – in mind.

However, for RMA, showing off the deep, valuable thought behind their apartments was a challenge. Just sending blueprints to apartment hunters wasn’t enough.

RMA approached us to crack the problem. To do it, we ideated, designed, and developed 50+ mini-sites for each RMA apartment, showing off every nuanced nook, every conceptual cranny, and all the smarts with simplicity and accuracy. Each mini-site is relaxed, young, super Tel-Avivi, and peppered with animations that set RMA way apart from the typical real estate stock photos of blond families with dogs.

With our mini-sites, we helped people see that buying an RMA apartment isn’t just buying a place to live – it’s buying a unique piece of thoughtful design.