We created a tailor-made visual language and identity that tells the story of connecting the dots of undiagnosed autoimmune diseases.

Predicta Med can take huge amounts of complex patient data, and pull out only the important information: who is likely to be sick. We wanted to reflect this idea of “simplifying the complex” visually, by using lines & dots – the simplest elements – to show how tons of data become untangled and streamlined teal and pink colors signify a hopeful future where autoimmune patients can finally understand and treat their disease.