Giving a visionary idea the bold representation it deserves
Around the world, a lack of skilled eye surgeons leaves millions of people waiting for surgery that never comes. For these people, poor vision and limited access to eye surgery is just the way it is. But ForSight Robotics sees it differently. Their robotic platform can bring eye surgery to the masses without the need for human hands.
Inspired by futuristic surgical environments and bold spherical interpretations of a robotic eye, we crafted a visual language and website that manage to be both intelligent and imaginative – just like the team at ForSight Robotics.
ForSight gave us full creative freedom over their visual identity. We researched eye surgeries and learned that surgeons peel back layers of the eye to access the target structures. This inspired us to use layered imagery as a common motif, along with other inspirations like futurism, robotics, orbs & the oculus.
From these ideas, we created a website featuring rich metallic 3D models, and a unique scrolling experience that engages the reader and invites them to participate in ForSight’s visionary future.
Investor pitch & brand development
We designed each slide of ForSight’s investor deck as a world of its own, with infographics, smart representation of ideas, and light animations. The presentation brought them huge success in 2 rounds of investment, bringing ForSight tens of millions in funding.
Along with the investor deck, we took ForSight’s new visual system a step further with unique pieces and mini exhibits for their offices, and a branded welcome kit for new employees. Special thanks to So Very Studio.