Who wants to know more about investing in mutual funds? Literally nobody. Until now! Fair is the digital platform for investing in Israeli mutual funds. We created an animated video that shows off Fair’s groundbreaking platform, but made sure it’s engaging, educational, and follows the bold brand identity we made for the company. Special thanks to the wickedly talented Dalit Rechester for narrating.
Follow the bouncing ball
From Fair’s brand identity, we took the concept of the ball and casted it in the lead role. Bouncing across each scene, the ball takes viewers on a journey from a bad world where mutual funds are confusing and boring, to a better world where their value is crystal clear.