We created Fair’s mutual fund marketplace from scratch, guided by the belief that investing should be easy, and for all.
The marketplace system consists of 3 parts: a simplified onboarding flow, which replaces the confusing bank documents and agent meetings of the past; the marketplace itself, where you can find, compare, and invest in the hundreds of mutual funds; and the portfolio, where you can track your investments.
We built the system for both mobile and web, and imbued it with Fair’s bright, cheerful brand identity. As the user interacts with the system, Fair’s block and ball appear to guide them along the way, buying a share or reaching other milestones will trigger surprising and delightful animations that keep users excited and engaged.
The result is a system that levels the playing field, and lets anyone invest.