Brand strategy ∙ Visual identity ∙ Website
Everything is growing at a dizzying pace: the amount of code in the world, the amount of cyber threats, and the to-do list of every software developer. Developers must constantly keep their finger on the pulse of threats, ensuring they write code that’s stable and immune to attacks. How? By learning and practicing, all the time. To weave this AppSec ideology deeper into companies’ DNA, Codebashing is here.
Codebashing is a secure code training platform with gamified lessons, teaching devs to write code that’s secure from the very first write. Codebashing teamed with Guts to make sure their strategy and brand identity inspired AppSec buyers and CISOs to take action.
To attract CISO and AppSec buyers, we had to speak to their pain. We understood that as security leaders, they must constantly update their developer teams on all the latest vulnerabilities, and ensure supply chains stay secure and releases competitive. But with developer workloads already stretched, this is easier said than done. The gutsy Codebashing promise? With lessons this effective, your dev teams will become intuitive AppSec experts – the Zen masters of secure code.
To attract CISO and AppSec buyers, we had to speak to their pain. We understood that as security leaders, they must constantly update their developer teams on all the latest vulnerabilities, and ensure supply chains stay secure and releases competitive. But with developer workloads already stretched, this is easier said than done.The gutsy Codebashing promise? With lessons this effective, your dev teams will become intuitive AppSec experts – the Zen masters of secure code.
We know that devs are busy. Our solutions move at the same pace as devs, instead of slowing them down.
Shift left? Shift everywhere! Code security and quality should be imbedded at the root: developers’ brains.
Checkmarx is our backbone, and gives us access to all the resources and data we need to be the best. This is our north star.
We explored the AppSec market and discovered that everybody looks and sounds the same, with brands centering either an animal or a superhero. Really, 99% of the time. So we tried something different for Codebashing. With the zen creative concept, we drew a “learning path” in a sand garden. By following the path, developers can become intuitive masters of secure code, reaching effortless flows tate. And in turn, CISOs and security leaders achieve inner peace and balance where they once felt stress.
We explored the AppSec market and discovered that everybody looks and sounds the same, with brands centering either an animal or a superhero. Really, 99% of the time.So we tried something different for Codebashing. With the zen creative concept, we drew a “learning path” in a sand garden. By following the path, developers can become intuitive masters of secure code, reaching effortless flowstate. And in turn, CISOs and security leaders achieve inner peace and balance where they once felt stress.
For the website, we wanted to do something different in an industry that lacked branding maturity.
Instead of flashy and trendy graphics that shout "we're special" like everyone else, we developed a human angle – “The Codebashing Way” – that feels more approachable, mature, confident, and unbothered by the rest.
For the website, we wanted to do something different in an industry that lacked branding maturity. Instead of flashy and trendy graphics that shout "we're special" like everyone else, we developed a human angle – “The Codebashing Way” – that’s feels more approachable, mature, confident, and unbothered by the rest.
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Typography ∙ Color
#775CAD
119 92 173
61 71 0 0
#F3F0EC
243 240 236
3 3 5 0
#EF805F
239 128 95
0 67 63 0
#4E529D
78 82 157
79 73 0 0
Söhne Breit
Plus Jakarta Sans
Body Text
Balance
Speed
Planning
Time
Juggling
Big Data
