Today, AI does so much for us. So why can’t it manage our email inboxes for us?
Our client asked us to help him disrupt email for people who are too busy to deal with it. We dove into the pain of a busy corporate employee to understand how AI could best assist them.
Then, in a 2 week sprint, we devised AI engines that could solve this pain. Among them: an engine that scans emails for action items; one that identifies meeting requests in emails; and an engine that, given a set of tasks, prioritizes them automatically.
We shipped these engine concepts out to development, and started work on Brilliant’s UX/UI, brand, and website.
Brilliant’s engine scans emails, identifies any potential tasks, and adds them to a smart task feed for you.
Brilliant spots meeting requests automatically & displays them in the calendar – all you have to do is click “Save”.
With Brilliant, tasks are automatically prioritized, so your effort is spent smarter.
Brilliant turns messy and stressy inboxes into easy, organized tasks. So we wanted to infuse its brand with the feeling of ‘light & easy’.
The Brilliant wordmark features parallel lines and dots, which reference the platform’s task feed.
Illustrations pair stressful chaos with easy relaxation – showing life before Brilliant, and life after.
And language like ‘auto-magical’, ‘work hard, relax harder’, and ‘me time’ add playfulness.