Brand identity    ・    UX/UI    ・    Website    ・    Onboarding
Auto-magical productivity that integrates with email
A brilliant idea: Build an AI platform that turns your endless emails and messy inbox into an easy, organized list of tasks.

The team at Brilliant partnered with Guts to lead the way. We ideated their product, built its UX/UI, created a fresh new brand, and produced a unique attention-grabbing website.

Now, Brilliant is poised to automate up to 70% of major workday time suckers: reading long emails, booking meetings, following up, and more.
itsbrilliant.com
Our process
Email is frustratingly manual. Our client understood that while AI now permeates so much of our lives – showing us what time we should wake up, or who we’re likely to text next – AI still can’t manage our inboxes for us. Why?

Our client brought the question to us. The brief: Disrupt email for people who need email, but are too busy to deal with all its bells and whistles.

To tackle this problem, we delved into the pain of a busy corporate employee to understand how AI could best assist them.

Then, in a 2 week sprint, we devised AI engines that could solve this pain. Among them: an engine that scans emails for action items, requests, and tasks; one that identifies meeting requests in emails; and an engine that, given a set of tasks, prioritizes them automatically.

We shipped these engine concepts out to development, and started work on Brilliant’s UX/UI, brand, and website.
Most emails include action items, but finding them can be a challenge. Brilliant’s engine scans emails, identifies any potential tasks, and adds them to a smart task feed for you.
Most emails include action items, but finding them can be a challenge. Brilliant’s engine scans emails, identifies any potential tasks, and adds them to a smart task feed for you.
In most email inboxes, the broken “last in, first out” prioritization strategy reigns supreme. But with Brilliant, tasks are automatically prioritized, so your effort is spent smarter.
The brand
Brilliant turns messy and stressy inboxes into easy, organized tasks. So we wanted to infuse the feeling of ‘light & easy’ into Brilliant’s brand identity, which we built from scratch.

The Brilliant wordmark features parallel lines and dots, representing the structure and clarity of the platform’s Smart Task Feed.

Illustrations peppered throughout Brilliant’s marketing are meant to pair stressful chaos with easy relaxation – life before Brilliant, and life after.

And the verbal language we chose, like ‘auto-magical’, ‘work hard, relax harder’, and ‘me time’, add playfulness to the ease of a workday with Brilliant.

We documented all of this in a brandbook for the fledgling company to ensure that succeeding with the new brand across all touchpoints would be as simple as possible.