Email is frustratingly manual. Our client understood that while AI now permeates so much of our lives – showing us what time we should wake up, or who we’re likely to text next – AI still can’t manage our inboxes for us. Why?
Our client brought the question to us. The brief: Disrupt email for people who need email, but are too busy to deal with all its bells and whistles.
To tackle this problem, we delved into the pain of a busy corporate employee to understand how AI could best assist them.
Then, in a 2 week sprint, we devised AI engines that could solve this pain. Among them: an engine that scans emails for action items, requests, and tasks; one that identifies meeting requests in emails; and an engine that, given a set of tasks, prioritizes them automatically.
We shipped these engine concepts out to development, and started work on Brilliant’s UX/UI, brand, and website.